Case Study

When Growth Required Structure,

Not More Traffic

Project Type:

Booking Automation &

Revenue Predictability

Timeline:

October 2025 - Present

Project Lead:

F2

Industry:

Beauty & Grooming Services- Barber Shop

The Growth Constraint

Business operated primarily on walk-ins and referrals, with no centralized booking or follow-up system. Appointment flow was inconsistent, no-shows were common, and revenue fluctuated due to unpredictable “slow days.” The absence of integrated systems limited visibility, retention, and sustainable growth.

The System Engineered

We implemented a fully connected business growth system designed to stabilize demand and streamline operations, including:

— A conversion-focused landing experience showcasing services, team, and portfolio

— Automated online booking with integrated SMS appointment reminders

— A post-visit Google review engine to systematically build social proof

— Retargeting workflows to re-engage past customers and maximize lifetime value

The Impact

3x

Increase in booked appointments within 45 days

97%

Reduction in no-shows through automated confirmations and reminders

87%

New 5-star Google reviews generated in 90 days

42%

Revenue growth driven by consistent, predictable weekly bookings

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